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Case Study: IQ Option achieves 2.7X increase in app installs with Facebook Marketing Partners
A Facebook Case Study
IQ Option - Customer Case Study
IQ Option, an award‑winning trading platform available on mobile and desktop since 2013, wanted to ramp up Android and iOS app installs ahead of the fourth quarter of 2016.
Working with Facebook Marketing Partners (including Smartly), IQ Option ran direct‑response video ads targeted with Lookalike Audiences and automated creative swaps and triggers to reduce manual work and speed optimization. Over a five‑month campaign (April–August 2016) installs increased 2.7X and cost per install fell 27%, while the team captured data and best practices for future campaigns.
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IQ Option
Dmitry Zaretsky
CEO