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Case Study: Sosh achieves 22-point lift in ad recall and 14.2-point incremental reach with Facebook video
A Facebook Case Study
Sosh - Customer Case Study
Sosh, the online-only, no‑contract mobile brand launched by Orange in 2011, set out to stay top‑of‑mind with 18–34‑year‑olds by running a December 2015 TV campaign supported by Facebook. The challenge was to drive awareness and add measurable incremental reach among a young, tech‑savvy audience while complementing TV activity.
Sosh worked with Havas to adapt its quirky TV spot into subtitled Facebook video ads and became the first French telco to use TRP (target rating point) buying on Facebook, enabling TV‑comparable, Nielsen‑verified delivery. The two‑week campaign drove a 22‑point lift in ad recall, 14.2 points of incremental reach, 94% on‑target impressions, and showed that 27% of Facebook viewers hadn’t seen the TV ads.
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