Case Study: Meredith Manor achieves 30% sign-up rate from prospective students with Facebook Ads

Getting New Students in the Saddle

Meredith Manor International Equestrian Centre is a nationally accredited vocational college in West Virginia that prepares students for professional careers with horses. As a small school serving a niche market, it needed to recruit more students from across the US and reach the precise demographic interested in equestrian careers.

Meredith Manor promoted a striking photo post of a student and horse and ran Facebook Ads targeting users with equestrian interests (likes such as “equestrian,” “horse,” and “horseback riding”). The campaign raised brand awareness and delivered strong results: 30% of prospective students signed up due to Facebook Ads, promoted posts reached 4× more people and generated 3.5× more engagement than non-promoted posts.

Meredith Manor

Dirk Bosgraf

Director of Marketing