Case Study: Nomad achieves 87% higher return on ad spend with Facebook multi‑country Lookalike Audiences

Nomad - Customer Case Study

Nomad is a San Francisco–based minimalist electronics brand that makes premium smartphone and smartwatch accessories. Facing the challenge of efficiently scaling sales beyond the U.S. and building reliable international customer data, the company set out to grow online sales with a visually driven ad campaign.

Nomad created Custom Audiences of high‑value U.S. customers and expanded them into multi‑country Lookalike Audiences, running tested creative across Facebook and Instagram with conversion tracking. The approach increased international reach and sales—delivering an 87% higher return on ad spend and up to 2.7× ROAS from multi‑country lookalikes while opening new markets like Canada, Mexico, Australia, the Netherlands, Norway and France.

Nomad

Chuck Melber

Marketing Director