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Case Study: smartmobil.de achieves 21-point ad recall lift and 14% conversion increase with Facebook
A Facebook Case Study
smartmobil.de - Customer Case Study
smartmobil.de, a Drillisch Online AG brand offering affordable cellphone tariffs in Germany, wanted to use video ads to reach new customers and sell more plans while accurately tracking campaign performance to optimize results.
They ran Facebook video ads in the Mobile News Feed and used ad recall and conversion lift measurement to guide optimization. The campaign drove a 7‑point increase in ad recall (21‑point among 25–54 year‑olds) and a 14% lift in conversions, significantly boosting sales and encouraging further investment in Facebook ads.
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smartmobil.de
Jochen Mogalle
Chief Commercial Officer