795 Case Studies
Case Study: PANDORA achieves 61% lift in purchases and a 10-point favourability gain with Facebook in-stream video ads
A Facebook Case Study
Building brand awareness at Christmas with Facebook’s in-stream video ads
PANDORA, the Danish jewellery brand known for charms and bracelets, aimed to be front-of-mind with German shoppers during the Christmas season by using high-quality video to build positive sentiment. The team also wanted to test whether brand video could drive ecommerce like its direct response ads, compare in-stream vs News Feed placements, and learn how ad frequency affected performance.
PANDORA worked with Facebook to trim and reformat its TV creative into 15‑second mobile videos, then ran a Germany-wide campaign using Facebook automatic placements (including in-stream and News Feed) targeted to 18–50 year olds. The campaign delivered strong results: an unprecedented in-stream view-through rate, a 10‑point lift in favourability, a 61% lift in purchases and a 42% increase in number of buyers.
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Pandora
Lioba Licht
Head of Brand Marketing Northern Europe