Case Study: Hur Nusrat achieves 3X increase in monthly sales with Facebook (Pages & Messenger)

Creating a business on Facebook

Hur Nusrat is a Bangladesh-based fashion brand born from a love of traditional attire that runs its entire business from a single Facebook Page. Facing the challenge of growing sales and expanding into retail, the solo-founded company needed a cost-effective way to reach more customers and convert interest into purchases.

Hur Nusrat used Page post engagement ads (photo and video) targeted to Page likers, their friends and women aged 18–45 in major cities, and relied on Messenger as its primary sales and service channel. The approach tripled monthly sales year‑over‑year and quadrupled incoming messages, enabling the brand to scale quickly and plan a retail store launch.