Case Study: SimpleSite achieves 4X sales growth and 70% lower cost per order with Facebook Lookalike Audiences

SimpleSite - Customer Case Study

SimpleSite is a Copenhagen-founded, user-friendly website builder that helps people create sites with no prior experience and serves customers in 142 countries. Facing rapid international growth, the company’s challenge was to scale its Facebook advertising efficiently—reaching more local audiences in multiple languages while protecting return on ad spend.

SimpleSite ran highly localized campaigns (about 160 campaigns and ~9,000 live ads) using Facebook tools—Lookalike and Custom Audiences, tCPO bidding, and automated ad management—to target, optimize and pause underperforming ads. The result was a dramatic uplift: over a 4× increase in sales, 92% of sales from Lookalike Audiences, and a 70% drop in average cost per order.

SimpleSite

Santi Roc Castells

Online Marketing Specialist