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Case Study: YES BANK achieves 40% more leads with Facebook Lead Ads
A Facebook Case Study
YES BANK - Customer Case Study
YES BANK, one of India’s fastest-growing banks, needed a more effective way to capture higher-quality leads for its savings account product at scale. Its existing online lead form was underperforming, so the bank turned to Facebook and its lead ads to improve both reach and efficiency.
Facebook implemented mobile-optimized lead ads with context cards that gave prospects more information before they submitted their details, helping pre-qualify leads and create a smoother experience. The campaign delivered strong results, including a 15% lower cost per lead and a 40% increase in leads over six months, while improving lead quality for YES BANK.
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Yes Bank
Rajat Mehta
Senior President - Retail Marketing