Case Study: Huawei achieves 5 million reach, a 15-point increase in ad recall and a 6-point lift in message association with Facebook

Huawei - Customer Case Study

Huawei Poland wanted to raise awareness of its #BePresent Christmas initiative—encouraging people to put down devices and spend quality time with family—and needed to deliver an emotional, TV-quality message online that would resonate with Polish audiences during the holiday season.

Huawei ran a 2‑minute narrative spot plus News Feed–specific shorter videos and cinemagraphs developed with Facebook Creative Shop, targeting people 18+ in Poland (Dec 7–30, 2016). The campaign reached 5 million people, drove a 15‑point lift in ad recall and a 6‑point lift in message association, and helped 50,000 people form a favorable opinion of Huawei while 140,000 associated the brand with #BePresent.

Huawei

Bartłomiej Piekło

Regional Digital Manager