795 Case Studies
Case Study: CASA achieves 6X return on ad spend with Facebook Carousel Ads
A Facebook Case Study
Casa - Customer Case Study
CASA is an e-commerce lifestyle and homeware retailer (also publisher of CASA Living) that wanted to better showcase its intricate designs, raise brand and product awareness, attract more website visitors, and boost sales. Because lifestyle purchases are often considered carefully, CASA prioritized promoting affordable, practical items (chairs, tableware, storage) rather than big-ticket furniture to improve conversion rates.
CASA ran targeted Facebook carousel ads aimed at women 25–44, using contemporary photos that displayed item prices, click-through links to mobile checkout, and Facebook pixel tracking for conversion insights. The campaign delivered strong results: a 6X increase in return on ad spend for carousel campaigns (13X ROAS overall), a 3X boost in mobile sales via Facebook, and a 30% uplift in purchase intent among women in their 20s–30s.
Open case study document...
CASA
Park Eun Mi
Chief of Plan Marketing at the Department of Online Business