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Case Study: Love Your Melon achieves 11.5× return on ad spend and 48% of sales with Facebook
A Facebook Case Study
Love Your Melon - Customer Case Study
Love Your Melon is a mission-driven hatmaker founded in 2012 that donates profits and products to children with cancer—more than 75,000 hats and over USD 1.1 million to pediatric cancer research to date. Facing the competitive festive season, the company aimed to boost online sales among new and returning customers to expand its charitable giving.
They shifted from boosted posts to targeted carousel ads, using the Facebook pixel to build Custom Audiences, retarget likely buyers, segment customer lists, and create Lookalike Audiences. The campaign delivered strong results: a 11.5× return on ad spend, 48% of sales from Facebook and a 9× ROAS when using the Facebook pixel, enabling further business growth and continued donations.
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Love Your Melon
Zachary Quinn
Co-Founder and CEO