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Case Study: Tilt achieves higher conversions and customer growth with Facebook
A Facebook Case Study
Tilt - Customer Case Study
Tilt, the crowdfunding platform for group payments and fundraising, wanted to drive more website conversions and grow sign-ups for its Ambassador program. Using Facebook Ads and website Custom Audiences, Tilt targeted college-aged visitors who had already shown interest on its site, while also reaching existing customers and finding similar prospects.
Facebook helped Tilt implement remarketing with Custom Audiences, lookalike audiences, and conversion tracking pixels across key pages to optimize campaigns and measure sign-ups. The results were strong: Tilt saw a 2X higher conversion rate with website Custom Audiences, a 30% lower mobile cost per install, a 9% higher click-through rate on targeted ads, and a 70% boost in traffic to its Ambassador landing page.
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Tilt
Mike Duboe
Growth Team Lead