Case Study: Tommy Hilfiger achieves 2.2X higher return on ad spend with Facebook Collection Ads

Tommy Hilfiger - Customer Case Study

Tommy Hilfiger, the iconic American fashion brand, wanted to bring its “See Now, Buy Now” autumn 2016 runway to mobile audiences in Europe, offering instant gratification by letting consumers shop looks they saw in the show. The challenge was to translate the runway’s energy into a fast, immersive shopping experience that drove immediate purchases from mobile News Feed.

Tommy Hilfiger used Facebook’s collection ad format—pairing runway video with product images pulled from its catalog, plus pixel-based targeting and lookalike audiences—to create a seamless inspiration-to-purchase flow. The campaign delivered strong business results: 2.2× higher return on ad spend, 37% lower cost per visit to its ecommerce site, and 2× higher engagement.

Tommy Hilfiger

Avery Baker

Chief Brand Officer