Case Study: Optigura achieves 30% sales boost with Facebook Ads

Optigura - Customer Case Study

Optigura is a European sports nutrition and fitness accessories retailer founded in 2013 that sells over 60 brands across seven countries. Facing the challenge of turning Facebook interest into high-quality traffic and purchases, the team needed to identify which ad formats and targeting would best engage users and convert them into customers.

Optigura installed the Facebook pixel, built Custom and Lookalike Audiences, and tested a cycle of carousel ads, dynamic product ads, brand awareness, and click-to-website campaigns to feed prospects into retargeting. The month-long campaign drove a 30% boost in sales, delivered a 183× return on ad spend from dynamic product ads and a 14× return across the entire campaign.

Optigura

Alexandre Tramontana

Founder