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Case Study: Sierra Trading Post achieves an 11X return on ad spend and doubles click-through rates with Facebook
A Facebook Case Study
Reaching an audience that already loves your business
Sierra Trading Post is a Wyoming-based outdoor clothing and gear retailer with several stores and a growing ecommerce business (acquired by TJX in 2012). Their marketing challenge was to drive more qualified traffic to the website, increase conversions and scale online sales by experimenting with emerging tools and better targeting their outdoor-loving audience.
They used Facebook Pages, Page post link ads, Facebook Offers, Custom Audiences (website pixel), Broad Category targeting and conversion tracking to retarget visitors and promote offers. The campaign doubled click-through rates with Custom Audiences, delivered an 11x return on ad spend in 2013, doubled site referrals from Facebook, increased referred-customer value 3.6x and grew fans by 65% year over year.
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Sierra Trading Post
Juliette Rule
Marketing, Sierra Trading Post