Case Study: Zingerman’s Delicatessen achieves 13X return on ad spend and increased in-store sales with Facebook

Making Facebook a Key Ingredient

Zingerman’s Delicatessen, a popular Ann Arbor eatery known for made-to-order sandwiches and artisanal foods, wanted to extend conversations with customers beyond its brick-and-mortar store. The deli aimed to raise awareness of sales and events, promote off-the-menu and specialty items, and drive more foot traffic into the restaurant.

Zingerman’s used its Facebook Page with regular posts and Promoted Posts featuring mouthwatering visuals, plus Page Publishing and Ads to boost awareness and in-store sales. The campaign delivered a 13x return on ad spend, attracted 45,241 new fans in two years, increased revenue and repeat foot traffic, and often sold out featured items shortly after posting.

Zingerman's Deli

Erica Bertram

Social Media Manager