Case Study: UNIQLO Hong Kong achieves major lifts in ad recall, campaign awareness and brand favourability with Facebook

UNIQLO Hong Kong - Customer Case Study

UNIQLO Hong Kong, a local arm of the global Japanese retailer, launched RE-JEAN — a tech-driven campaign to reinvent jeans as part of its 10th anniversary. The brand’s challenge was to raise mass awareness and improve favourability for the collection among 18–34-year-olds in Hong Kong who are passionate about fashion and shopping.

UNIQLO used link and carousel ads (desktop and mobile News Feed) to drive users to a landing page where they could create and share RE-JEAN lookbooks, and amplified reach with a three-day target block. The short, highly targeted burst delivered strong results: a 20-point lift in ad recall, 14-point lift in campaign awareness, and 7-point lifts in both brand favourability and association with RE-JEAN.

UNIQLO Hong Kong

Maye Shiao

Marketing Manager