Case Study: Spoon achieves 54% MAU growth, 4X ROAS and 92% revenue increase with Facebook marketing solutions

Boosting app installations and in-app purchases with Facebook marketing solutions

Spoon is a Korean social radio platform that lets users create and listen to live audio broadcasts and interact in real time. Facing the dual challenge of increasing app installs and driving more in-app purchases, Spoon needed a scalable way to grow its user base and monetize more effectively.

Spoon ran mobile app install ads and used Facebook’s App Event Optimization and retargeting to find and convert users most likely to engage and spend, while testing short (under 15s), mobile-first video creatives in square and vertical formats. The campaign delivered strong results: +54% monthly active users, +42% user engagement time, 4X return on ad spend, a 30% drop in cost per acquisition and a 92% increase in revenue, enabling expansion into Vietnam and Indonesia.

Spoon

Bitna Choi

Marketer