Case Study: Sinpaş GYO achieves 29% more leads and 37% lower cost per lead with Facebook

Developing leads and building the brand

Sinpas GYO, a Turkish real estate holding founded in 1974 with over 40 years of experience, wanted to raise its brand profile and generate new leads to compete for market leadership.

They ran a two‑phase campaign: Instagram slideshow ads to build awareness and identify engaged users, then retargeted that audience on Facebook with mobile-optimized lead ads using Custom Audiences. The approach delivered a 29% increase in leads and a 37% lower cost per lead, plus a 20% rise in sales‑office visits and about 1 million Turkish lira in revenue.

Sinpaş GYO

Barış Ekinci

Marketing and Corporate Communication Assistant General Manager