795 Case Studies
Case Study: Wojooh achieves a 6-point lift in brand awareness with Facebook video ads
A Facebook Case Study
Facebook video ads give a beautiful boost to brand awareness
Wojooh, a multi-brand Middle Eastern beauty retailer with more than 18 years’ experience and over 90 stores, aimed to boost brand awareness and position itself as the go-to gifting destination during Ramadan while giving back—donating a portion of selected fragrance sales to local charities.
They ran short video and photo ads, starting with a short film featuring regional beauty influencers and optimized for the Facebook News Feed, using reach-and-frequency buying and core targeting to reach women 25–34 in Saudi Arabia and the UAE. The campaign delivered a 6‑point lift in brand awareness, a 5x increase in share of voice and a 3‑point lift in ad recall, while raising funds for local charities.
Open case study document...
Wojooh
Bassmah Khoja
Senior Digital Marketing