795 Case Studies
Case Study: Nguyen Kim achieves 29X return on ad spend and boosts year‑end sales with Facebook
A Facebook Case Study
Driving store traffic with Facebook ads and location targeting
Nguyen Kim, a leading Vietnamese electronics retailer with nearly 50 outlets, wanted to drive in‑store traffic and boost sales for its year‑end “Big Bang” promotion while accurately measuring the offline impact of digital ads. The challenge was to attract nearby customers and link Facebook ad exposure to actual in‑store purchases.
Nguyen Kim ran location‑targeted Facebook campaigns—carousel photo ads and three product videos—with a “get directions” call to action aimed at mobile users within 5 km of its stores, and connected Facebook’s offline conversion tracking to point‑of‑sale data. The campaign delivered a 29X return on ad spend, 2.5X increase in monthly orders and 62% increase in monthly revenue (December vs. November 2017), and a 7% year‑over‑year lift in year‑end sales.
Open case study document...
Nguyen Kim
Le Thiet Bao
Omni Channel Director