Case Study: Turkish Airlines achieves 28‑point ad recall lift and 13‑point brand awareness boost with Facebook (Instagram)

Turkish Airlines - Customer Case Study

Turkish Airlines, Turkey’s flag carrier since 1933, set out to strengthen brand awareness among young UK travellers and show the airline’s global reach by encouraging engagement with its cultural offerings. The challenge was to connect with the 18–24 segment—the next generation of flyers—and get them to learn about new destinations and the airline’s network.

The airline ran a four‑week Instagram push called #EpicFood, using mouth‑watering images of dishes from around the world to inspire culturally curious travellers and build brand affinity. The campaign delivered over half its reach to 18–24s and drove strong outcomes: a 28‑point lift in ad recall (33 points among men), a 13‑point lift in brand awareness and a 3‑point lift in message association—results that outperformed Nielsen’s online averages by roughly four times for recall and awareness.

Turkish Airlines

Neşet Dereli

Interactive MarCom Manager