Case Study: Felix Gray achieves 6X return on ad spend with Facebook slideshow ads

Felix Gray - Customer Case Study

Felix Gray is a U.S. eyewear brand that makes blue‑light–filtering glasses to reduce eyestrain. The company needed a scalable, data‑driven marketing channel to raise brand awareness and drive online sales while enabling precise targeting and customized creative.

Felix Gray partnered with Facebook Creative Shop to run targeted slideshow ads (6 images, 2 seconds each) across Facebook and Instagram, used a Facebook pixel to build Custom and Lookalike Audiences, and optimized campaigns by behavior. Within two months the campaign helped the brand sell out inventory twice, expand staff 2→6, and deliver a 6X return on ad spend, a 5.4X increase in unique monthly visitors, and a 50% lower cost of acquisition versus other ad formats.

Felix Gray

Chris Benedict

co-founder