795 Case Studies
Case Study: Florentine Circus achieves 77% ad cost reduction and 5,000 ticket sales with Facebook
A Facebook Case Study
Florentine Circus - Customer Case Study
Florentine Circus, a Tel Aviv community circus with 15 years of local outreach, needed to boost Hanukkah show ticket sales among families during the holiday rush after relying on traditional channels like radio and billboards.
They switched to Facebook video and lead ads, added the Facebook pixel and used mobile-optimized forms and custom audiences to target families. Over three weeks the campaign sold 5,000 tickets (71% via Facebook), cut advertising costs by 77% versus 2015 (bringing costs to 23% of previous levels) and saved more than 75,000 shekels.
Open case study document...
Florentine Circus
Nir Kaplan
CEO