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Case Study: eSpoir achieves 10% lift in ad recall and 7% increase in purchase intent with Facebook
A Facebook Case Study
eSpoir - Customer Case Study
eSpoir, a leading Asian makeup brand, set out to boost awareness and sales for its new Pro Tailor Liquid Foundation EX by reaching women aged 20–39 and converting website visitors into purchasers. The brand aimed to hit 50% reach of its target group and generate over 8 million video views through a mobile-first campaign on Facebook.
eSpoir ran a three-phase campaign—an interactive mobile video for awareness, a tutorial video for consideration, and carousel retargeting ads to drive purchases—using mobile and desktop News Feed placements. The September campaign reached over 3 million people (77% of the target), delivered 18 million video views, lifted ad recall by 10% and increased purchase intent by 7% among women aged 20–24, helping the product become one of eSpoir’s signature hits.
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eSpoir
Ji-Eun Lee
Marketing Communications Manager