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Case Study: NewBornTown achieves global app growth and 22% lower acquisition costs with Facebook
A Facebook Case Study
NewBornTown - Customer Case Study
NewBornTown, a Beijing-based mobile internet company behind Solo Launcher (used by 300 million people worldwide), wanted to grow internationally—especially in the US—by reaching young, mobile‑savvy Android users and driving more app installs at a lower cost.
The company ran mobile app-install campaigns across Facebook and Instagram with Android, location and interest targeting and tailored creative for Instagram’s younger audience. The campaign drove strong results: 38% more app installs from Facebook than all other digital channels combined, a 22% lower cost per acquisition, and a 6.7% higher retention rate from Instagram ads.
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NewBornTown
Harry Liu
CEO