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Case Study: AiDEM Inc. (employment agency) achieves 1.7X conversion lift and 5X click-through rate with Facebook Dynamic Ads
A Facebook Case Study
Increasing job applicants through dynamic ads
AiDEM Inc. is an employment agency operating the e-Aidem job site that connects organisations with prospective employees. To attract more applicants and make its job postings stand out in a crowded market, AiDEM needed a more relevant, differentiated way to promote openings and drive applications.
AiDEM treated its job listings like a catalogue and used Facebook dynamic and carousel ads, including detailed job attributes, the Facebook pixel and Custom Audiences to retarget visitors, and bid adjustments based on recency; it also extended reach via Audience Network. The campaign delivered strong results: a 1.7X increase in conversion rates and a 5X increase in click‑through rate versus other media.
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AiDEM Inc.
Hayato Takenouchi
Web Media Management Group