795 Case Studies
Case Study: Flick Electric Co. achieves 3X increase in new website sessions with Facebook
A Facebook Case Study
Flick Electric Co. - Customer Case Study
Flick Electric Co. is a New Zealand energy startup that sells electricity at wholesale price plus a retail fee and offers online tools to track energy use and savings. Facing rapid growth plans and a target to add 3,000 customers, the company needed to raise brand awareness, drive website traffic and maximise conversions on a tight budget.
Flick used personalised Facebook and Instagram campaigns—boosted posts, video and link ads, Custom and Lookalike Audiences, retargeting and conversion tracking—continually refreshing creative for each audience. In eight weeks this approach drove a 3X increase in new website sessions from Facebook, a 68% rise in website visits, a 10% lift in conversions and a 41% lower cost per click, helping power its expansion.
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Flick Electric Co.
Nicola Cloherty
Marketing and Communications Manager