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Case Study: Julia Janus achieves 60% yearly online sales growth and 50% of monthly website clicks with Facebook
A Facebook Case Study
Julia Janus - Customer Case Study
Julia Janus is a Baltic lifestyle concept store selling Baltic design and fashion through six retail locations in Lithuania, Latvia and Ukraine and a global online shop. Founder Julija Janulaitytė aimed to raise brand awareness across multiple countries, engage customers regularly, and attract new buyers to the online store.
Partnering with digital agency Ad Fingers, the team made Facebook the core of their marketing—daily boosted posts, engagement tracking to identify top products, Custom and lookalike audiences, and carousel ads with clear CTAs timed for sales and holidays. The results: Facebook became their number-one traffic source (50% of monthly website clicks), drove 60% year‑over‑year online sales growth, and generated 27% of revenue.
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Julia Janus
Julija Janulaitytė
CEO & Creative Director