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Case Study: Lebelik achieves 44% of web traffic and 40% of online sales with Facebook
A Facebook Case Study
Lebelik - Customer Case Study
Lebelik, founded by twins Louise and Michel Doumet, is an online boutique that showcases over 70 Lebanese designers. To build brand awareness, drive website traffic and online sales, and attract gift buyers and new designers, the team leaned on Facebook as a primary marketing channel.
Working with agency Keeward, Lebelik ran Facebook campaigns using video, carousel and dynamic ads plus Custom and Lookalike Audiences and retargeting, timed for occasions like Valentine’s and Christmas and optimized for website conversions. The approach paid off: in 2016 Facebook drove 44% of Lebelik’s web traffic and 40% of its website sales, with referral traffic rising from under a quarter to nearly half in one year.
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Lebelik
Louise Doumet
Founder