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Case Study: Sam’s Chowder House achieves 19% increase in monthly guest count and gross revenues with Facebook
A Facebook Case Study
Once upon a time, in Half Moon Bay ...
Sam’s Chowder House is an oceanfront Half Moon Bay restaurant serving eco-friendly New England–style seafood since 2006. The owners wanted to raise awareness among Silicon Valley and greater San Francisco Bay Area diners and become a regional destination for fresh seafood.
They used Facebook Pages, Page Publishing and Ads—promoting photo-rich posts several times a week—to showcase signature dishes. Results included a 19% increase in monthly guest count and gross revenues, a 25% growth in fans in 2.5 months, a 160% increase in weekly reach in two months, plus a 22% jump in guests and a 58% rise in sales the day after their top promoted post.
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