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Case Study: 86 Shop achieves a 13-point boost in ad recall and 9% brand awareness lift with Facebook video ads
A Facebook Case Study
Attracting new customers with creative videos
86 Shop is a Taiwanese ecommerce cosmetics retailer with 18 physical branches, known for offering high-quality imported makeup at reasonable prices. Facing tough mobile-era attention constraints, the company aimed to boost brand preference, raise awareness of its product range, and strengthen its position as an ecommerce leader while growing sales and attracting new customers.
86 Shop produced a mobile-optimized, sound-off-friendly video starring brand ambassador Tia Lee and used Facebook ads with Custom and Lookalike Audiences to target viewers. In 22 days the campaign delivered 6 million video plays, reached 52% of the target audience, increased ad recall by 13 points, lifted overall brand awareness by 9%, and raised awareness for the new metallic air-cushion powder compact by 7%.
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86 Shop
Nick Wang
President