Case Study: JimBag achieves 2X sales growth and 40% of revenue with Facebook ads

JimBag - Customer Case Study

JimBag is a Manchester-made, stylish multipurpose gym bag brand founded by Anthony (with co‑owner Dominique) that built a loyal and even celebrity following among friends and early buyers. Their challenge was to widen awareness beyond that small base and attract new, loyal customers across wider markets.

They focused on Facebook advertising—using Custom Audiences and Lookalike Audiences, plus video and carousel creatives—testing and optimizing campaigns to scale what worked. The approach doubled sales in three months and now drives 40% of JimBag’s revenue.

JimBag

Dominique Morton

Co-owner and Director