Case Study: Khaadi achieves increased brand awareness, 50% lower cost per conversion and 2X video reach with Facebook

Fuelling fashion with Facebook

Khaadi, a Pakistani fashion retailer known for hand‑woven and contemporary styles, aimed to increase brand awareness among women in Pakistan. The brand had been relying on broad Page post engagement and needed more precise targeting and better measurement to improve return on ad spend.

Khaadi shifted to targeted Facebook video and carousel ads—selecting specific ages, demographics and interests—ran campaigns including an 18th‑anniversary music video and product carousels, and used the Facebook pixel to track conversions and site visits. Over four months this approach produced a 20% lift in ad recall, a 50% lower cost per conversion and a 2× increase in video reach.

Khaadi

Sajah Khan

Digital Lead