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Case Study: Magee 1866 achieves 10X return on ad spend and 94% sales uplift with Facebook carousel and dynamic ads
A Facebook Case Study
Driving online sales stateside with Facebook carousel and dynamic ads
Magee 1866 is a fifth‑generation luxury fashion and fabric brand founded in 1866 that wanted to grow online sales in the US, specifically targeting cities with large Irish‑American communities such as Boston and New York. The challenge was to convey the brand’s heritage while driving conversions from considered, higher‑value purchases.
Magee 1866 combined multimedia Facebook carousel ads with dynamic retargeting (powered by a product catalogue and the Facebook pixel) and audience targeting for high‑end fashion and Irish‑American locales. Running from Nov 2016–Mar 2017, the campaign delivered a 10X return on ad spend overall, 14X for US‑focused campaigns, a 94% increase in sales and a 49% rise in average order value.
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Magee 1866
Charlotte Temple
Design and Retail Director