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Case Study: The Laughing Cow achieves an 18-point ad recall lift and 5-point purchase intent increase with Facebook mobile ads
A Facebook Case Study
The Laughing Cow - Customer Case Study
The Laughing Cow Cheese Dippers, a portable snack from Bel Brands USA launched in 2016, wanted to grow mobile brand awareness and connect with parents and millennials (ages 24–50) in the lead-up to back-to-school. The challenge was to capture attention on-the-go and drive consideration among busy families and snack lovers.
The brand ran targeted Facebook mobile campaigns using photos and videos optimized for News Feed, rotating weekly creative that showed Cheese Dippers in family-friendly moments and refining audiences with Facebook’s targeting tools. Measured by a brand lift study, the effort reached 14 million people, increased ad recall by 18 points and boosted purchase intent by 5 points.
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The Laughing Cow
Peter Sliwinski
Senior Digital Marketing Manager