Case Study: Gametime achieves 20% increase in monthly ticket sales and 34% lower cost per acquisition with Facebook targeted mobile app ads

Scoring Big with Targeted Mobile Adverts

Gametime is a mobile-first ticketing app that turns fans' phones into tickets with a curated selection and two-tap checkout. The company wanted to grow downloads and sales in new city markets, attract sports fans, and increase purchases among existing users while meeting its return-on-ad-spend targets.

To do this, Gametime ran targeted mobile app ads in Facebook’s Mobile News Feed—using bold, team- and event-focused creative with an “Install Now” CTA and the “Never print again” message—and leveraged Custom Audiences, Lookalike Audiences and Audience Insights for retargeting and optimization. The campaign drove a 20% increase in monthly ticket sales and achieved a 34% lower cost per acquisition versus other channels while maintaining its ROAS goals.

Gametime

John Hession

VP Growth