Case Study: ORRO (Singapore jewellery retailer) achieves 25% increase in store foot traffic with Facebook advertising

ORRO - Customer Case Study

ORRO is a Singapore-based jewellery retailer offering affordable, hand-crafted fine pieces and wanted to drive in-store traffic and awareness around its Valentine’s and Mother’s Day promotions, with a target of reaching at least 500,000 people and boosting store visits.

ORRO ran photo and carousel ads across desktop and mobile News Feed, using demographic, location and interest targeting plus reach-and-frequency buys for predictable reach, and local awareness ads with map cards and call-to-action buttons to bring nearby shoppers into stores. The three-month campaign reached 700,000 people, lifted foot traffic by 25% during the promotions and increased daily inquiries and store visits by 20%.

ORRO

Carmen Tam

Director of Marketing