795 Case Studies
Case Study: When I Work achieves 7,000+ mobile app installs and 7,000+ trial sign-ups with Facebook
A Facebook Case Study
When I Work - Customer Case Study
When I Work is a U.S. SaaS company (founded 2010) that simplifies employee scheduling for hourly businesses. To grow its user base among SMBs with 10–500 hourly employees, the company needed to drive more mobile app installs and desktop 30‑day trial signups and chose Facebook Ads to reach industry-specific audiences.
Using Facebook Ads with Custom Audiences, lookalikes, conversion pixels and industry-tailored creative and CTAs, When I Work drove more than 7,000 mobile app installs and over 7,000 website trial submissions in Q1 2014 (about 14,000 combined), achieved a $2.91 cost per install, 137,000 website clicks, and 21,000 post engagements at $0.24 each.
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When I Work
Chad Halvorson
Founder & CEO