Case Study: Hyundai Sweden achieves 67% lower cost per lead and 2.8X lift in purchase intent with Facebook

Hyundai - Customer Case Study

Hyundai Sweden, part of the global Hyundai motor group, wanted to boost awareness and drive leads and sales for two models—the i20 Active and the Tucson—while lowering marketing costs. Facing the challenge of moving customers efficiently from awareness to purchase, the brand partnered with Bizkit AB and turned to Facebook and Instagram in early 2016 to reach and engage target audiences across the buyer’s journey.

They ran a sequenced campaign of emotional brand videos followed by product-focused videos, link ads to in-depth articles and a car customizer, and retargeted viewers to drive conversions, using Facebook’s reach and frequency tools. The two-week campaign delivered strong results: a 67% lower cost per lead versus other channels, a 2.8x lift in purchase intent for the Tucson among the target group, plus measurable increases in ad recall and brand awareness.

Hyundai