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Case Study: Le Creuset achieves 100% in-store sales target in one month with Facebook
A Facebook Case Study
Le Creuset - Customer Case Study
Le Creuset Israel, the local launch of the French cookware brand known for its colorful cast‑iron products, entered the market in summer 2016 and faced a crowded holiday sales period. The challenge was to quickly build brand awareness and drive in‑store purchases amid heavy competition on Facebook and Instagram.
The team ran rich visual campaigns—short videos and low‑cost slideshow ads—on Facebook and Instagram, engaged food influencers, and retargeted users who showed high video engagement. The campaign hit 100% of its in‑store sales goal in one month, reached 70% of its targeted Instagram audience in two months, and achieved 35% of viewers watching videos for 10 seconds or longer, establishing a strong base for expansion.
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