Case Study: Citroën achieves massive awareness and high engagement with Facebook Canvas

Citroën - Customer Case Study

Citroën relaunched its iconic Méhari as the electric E‑MEHARI and needed a bold campaign to drive broad awareness and make a big splash with a 30+ audience. The challenge was to convey the car’s colourful, free‑spirited personality and quickly build interest ahead of launch.

Citroën used Facebook’s Canvas immersive ad format—combining sound, images, GIFs and video—to create a full‑screen, seamless story that routed viewers to a subscription form. The one‑week December 2015 campaign reached 6.34 million people, averaged 53 seconds per Canvas, drove a 64% click‑through rate to the website, and delivered double‑digit lifts in ad recall and brand preference (including a 27‑point ad recall lift).

Citroen

Arnaud Belloni

Marketing & Communication Director