795 Case Studies
Case Study: Lost My Name achieves 25% more conversions with Facebook Audience Network
A Facebook Case Study
Lost My Name - Customer Case Study
Lost My Name is a publishing and technology company that creates personalized children’s books. To grow online sales and improve acquisition efficiency, the brand tested Facebook placements—specifically comparing mobile News Feed-only campaigns with campaigns that combined News Feed and the Audience Network across the UK, France and Germany.
Over one month Lost My Name ran paired ad sets with product-focused creative highlighting personalization, letting Facebook optimize placements. The combined News Feed + Audience Network approach drove 25% more conversions, a 19% cheaper cost per action, 36% greater reach and 1.7x higher click-throughs.
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Lost My Name
Anne Thouas
Head of Awareness Marketing