Case Study: Tokopedia achieves 125X more app installs at 27% lower cost with Facebook Dynamic Ads

Tokopedia - Customer Case Study

Tokopedia, Indonesia’s largest peer-to-peer ecommerce platform, wanted to grow app installs in a crowded market while lowering cost per install. To meet this challenge, Tokopedia used Facebook dynamic ads and app install campaigns to reach more potential users efficiently.

Facebook implemented personalized dynamic mobile app install ads that automatically showed relevant products based on people’s interests and browsing behavior, using broader audience targeting to expand reach. The result was a December 2016 campaign that delivered up to 65x more reach in Android app installs, 125x more Android app installs, and 27% lower cost per iOS app install, leading Tokopedia to rely on dynamic ads for future app install campaigns.

Tokopedia

Ignasius Igor Irendy

Internet Marketing Lead