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Case Study: Thinkful achieves 2.7x lead growth and 2.5x revenue with Facebook Lead Ads
A Facebook Case Study
Thinkful - Customer Case Study
Thinkful, an online coding school founded in 2012 that pairs one-to-one mentorship with a structured curriculum, wanted to dramatically increase the number of prospective students—both developers looking to upskill and newcomers aiming to become developers.
By running Facebook lead ads with simple creatives and context cards, and using Custom and Lookalike Audiences plus the Facebook pixel for automatic bidding and lead optimization, Thinkful grew overall lead volume 2.7x, revenue 2.5x, advisor engagement by 44%, and sales by 6%.
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Thinkful
Catherine DeSantis
Head of Marketing