Case Study: BWS (Australian liquor retailer) achieves 14% higher in-store sales with Facebook photo and video ads

BWS - Customer Case Study

BWS, an Australian liquor retailer with more than 1,200 stores and part of the Woolworths Group, needed to raise awareness and drive in‑store sales for its new Crown Royal ready‑to‑drink range. The primary challenge was reaching hard‑to‑engage 18–34‑year‑old males and converting awareness into purchases.

BWS ran a four‑week Facebook campaign (April–May 2015) using bespoke photo and video ads on mobile and desktop News Feeds with targeted audiences, reaching over 3 million 18–34‑year‑olds. The campaign delivered a 12% lift in product awareness (25–34), a 4‑point lift in ad recall, an 8‑point lift in trial intent, and 14% higher in‑store sales than a key market competitor.

BWS

Melissa Iler

Digital Marketing Manager