Case Study: Lolly Wolly Doodle achieves 32% revenue growth with Facebook dynamic product ads

Lolly Wolly Doodle- Customer Case Study

Lolly Wolly Doodle is an online clothing retailer founded in 2010 that designs and sews apparel for mothers and children. Facing the challenge of growing online sales, expanding its customer base, and driving more browsing and purchases to its website, the company also wanted better customer insights to tailor products and marketing.

To achieve this, Lolly Wolly Doodle implemented Facebook dynamic product ads: it tagged its catalog, uploaded it via StitcherAds, installed the Facebook pixel to track behavior, and built Custom and lookalike audiences, then ran carousel dynamic ads on mobile and desktop. The campaign drove a 32% increase in revenue, a 27% increase in checkouts, a 15% lift in return on ad spend, a 20% increase in average purchase value and a 9% decrease in cost per checkout, and the company continues to use dynamic ads to scale further.

Lolly Wolly Doodle

Brandi Tysinger-Temple

CEO