Case Study: Motorola Brazil achieves 16-point ad recall lift and increased purchase intent with Facebook video and Instagram ads

Motorola - Customer Case Study

Motorola Brazil, part of Lenovo, launched the high-end Moto Z and needed to build product recognition, position the brand as innovative, and drive both online and in-store sales in a competitive market.

To do this it produced the “Hello Snaps” web series and ran mobile-first video teasers on Facebook and Instagram targeted to a Custom Audience built from 12 segmented profiles, using reach-and-frequency buying. The campaign drove a 16-point increase in ad recall, a 6-point rise in association of “innovation” with Motorola, and a 5-point lift in purchase intent.

Motorola

Bruno Couto

Head of Marketing