Case Study: Topica Edtech Group achieves 30% increase in leads and 10x return on ad spend with Facebook

Topica Edtech Group - Customer Case Study

Topica Edtech Group is an online education provider that partners with universities and institutions to deliver bachelor’s degrees and professional upskilling across Southeast Asia using innovative e‑learning tools. To take its platform global it needed to cost‑effectively reach 10 million 22–45‑year‑olds, double lead generation, boost month‑on‑month revenue by 15% and achieve a 10x return on ad spend.

The company spotlighted successful graduates as content, then promoted those stories on Facebook using link ads, boosted posts, carousels and lead ads while leveraging Audience Insights, Facebook Pixel, Custom and Lookalike Audiences to optimize targeting and conversions. The year‑long campaign reached 12 million 22–45‑year‑olds, drove a 30% increase in leads, delivered a 15% month‑on‑month revenue uplift, achieved 10x ROAS and generated half of all leads from Facebook.

Topica Edtech Group

Minh C. Cao

Co-founder and Senior Director of Corporate Branding and Marketing